Cosmetic Dentist · Formulator · Author · Entrepreneur
The science of care.
The art of confidence.
Dr Archana Gogte
Founder, PERSONTAGE® · Pune
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BDS ✦ Cosmetic Dentistry, ICCD, NYU ✦ Diploma in Natural Skincare Formulation, UK ✦ Diploma in Natural Haircare Formulation, UK ✦ Advanced High Performance Serum Formulation, UK ✦ Mineral Makeup Formulation, UK ✦ Executive Diploma in Cosmetic Technology, IGMPI ✦ Entrepreneurship, London Business School ✦ Founder, PERSONTAGE®
My philosophy
A beautiful smile and healthy skin should look like they were always yours.
For over 25 years my work has lived where science meets aesthetics. In the clinic, I design smiles. In my lab, I formulate skincare, haircare and bodycare. And through my book and Ask the Formulator, I teach people to understand their own skin.
The Clinician
Smile Design
Smiles designed around your face, your age and your personality. Never a template.
The Formulator
Skin, Hair & Body
Products I formulate in my own lab. In a product consultation, I identify your skin type and suggest the right products for it.
The Author
Timeless Grooming
The Modern Man’s Guide to Skincare. Science-led, simple, and written for real life.
The artist’s eye
Dentistry is
a creative job.
You need an eye for the shade of the tooth, and its shape. And for how a smile becomes personal to that one person. You cannot have one set of rules for everyone.
I am a very creative person, and I have a good hand at drawing. That is why the smiles I create are beautiful.
“Everything is possible. Just tell me what you want, and I will try my best to deliver it.”
What I tell every patient
25+
Years designing smiles
50+
Complete smile makeovers
29
PERSONTAGE formulations, made in-house
6,000+
Learning with @asktheformulator
As featured in · Maharashtra Times · Vidyavani 107.4 FM
In the press · Maharashtra Times, Maajhe Pune
पुरुषांच्या सौंदर्यासाठी ‘ती’चे संशोधन
Her research for men’s skincare
“It is a misconception that men are not interested in caring for their skin. They want clear information, and to know where to start. I studied the questions I kept hearing in my dental practice, and that led me to research, to making products, and to writing. Men are now becoming aware of skincare too.”
Dr Archana Gogte, interviewed by Tejas Tawalarkar
On air · Vidyavani 107.4 FM · Savitribai Phule Pune University
त्वचा आणि केसांची काळजी
Caring for your skin and hair
मनस्विनी · भेटीगाठी
A conversation on skin and hair care, on the Manaswini programme.
With Pradnya Kalaskar · 6 October 2026
Founder & CEO · PERSONTAGE®
From the dental chair
to the formulation lab.
I founded Anahata Body Care & Cosmetics and created PERSONTAGE®, science-led skincare, haircare and bodycare. Every formula is developed by me and made in our own FDA-licensed facility in Pune. Small batches, honest percentages, and every ingredient I can stand behind.
“Knowledge shared with honesty has the power to change lives.”
Dr Archana Gogte · @asktheformulator
By appointment only
Every smile begins
with a conversation.
Monday to Saturday
Dental consultations 10 am – 2 pm · Skincare product consultations 2 pm – 4 pm
Off F.C. Road, Shivajinagar, Pune
